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CDP lead and specialist id-6709

April 15, 2025

About the position

The position requires 10+ years of overall experience in the Martech, analytics, and marketing automation space, with at least 5+ years in customer data management, focusing on Adobe RTCDP for financial services. The candidate should have proven experience in implementing Adobe CDP and/or similar customer data platforms for multiple clients, along with a strong understanding of data integration, ETL processes, and data governance. Familiarity with Adobe Experience Platform, Adobe Analytics, Adobe Target, or similar Adobe marketing tools is a plus. The role involves managing the end-to-end project lifecycle for Adobe CDP implementation, ensuring projects are completed on time and within scope, while tracking progress, milestones, and key deliverables and coordinating with relevant teams.

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Responsibilities

Work closely with market business stakeholders to understand their customer data requirements and translate them into actionable insights and strategies using Adobe RT-CDP.
Lead the design, configuration, and implementation of Adobe CDP, XDM schema, data ingestion, and outbound pipelines ensuring that the platform is customized to meet business needs and aligned with overall marketing objectives.
Collaborate with technical teams to integrate Adobe RTCDP with various data sources offline/online and ensure accurate data ingestion, processing, and governance.
Train business teams and stakeholders on how to effectively adopt Adobe RTCDP for customer data management, segmentation, and campaign optimization.
Stay up-to-date with Adobe CDP's new features, best practices, and trends in customer data management to continuously improve platform usage and maximize value.
Provide value (in dollars) out of campaigns leveraging Adobe RTCDP in multiple markets and solutions to improve it.
Test all Customer AI features from Adobe RTCDP and generate meaningful use-cases from them.
Collaborate with Paid media agencies for activating the campaigns and CTR optimization.
Understand internal SCB processes of One Delivery and agile ways of working.

Requirements

10+ years of overall experience in Martech, analytics, and marketing automation.
5+ years in customer data management with a focus on Adobe RTCDP for financial services.
Proven experience in implementing Adobe CDP and/or similar customer data platforms.
Strong understanding of data integration, ETL processes, and data governance.
Familiarity with Adobe Experience Platform, Adobe Analytics, Adobe Target, or similar Adobe marketing tools.

Nice-to-haves

Knowledge of ADO and Confluence.

Benefits

Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum), and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
Flexible working options based around home and office locations, with flexible working patterns.
Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders, and all sorts of self-help toolkits.
A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual, and digital learning.
Being part of an inclusive and values-driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions, and geographies.