Data Entry Question and Answer

~~$150~~ $49

Buy Now

Remote Question and Answer

~~$150~~ $49

Buy Now

Virtual Assistant Question and Answer

~~$150~~ $49

Buy Now

Content Moderator Question and Answer

~~$150~~ $49

Buy Now

Customer Service Question and Answer

~~$150~~ $49

Buy Now

Video Game Tester Question and Answer

~~$150~~ $49

Buy Now

Measurement Lead, Campaign Measurement id-7299

April 23, 2025

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The core Advertising team is charged with building a new, best-in-class ads organization to establish Netflix as the premiere platform for advertiser partners, and to drive advertising revenue. The measurement team is responsible for building audience insights and measurement solutions from the ground up, partnering closely with data science, consumer insights, product and sales to understand core customer needs and develop both foundational and innovative solutions.

In this role, you will:

Other Jobs You May Be Interested In

Focus on causal test-and-learn solutions, e.g., Brand Effectiveness and Incremental Lift (online sales, offline sales, in-store foot traffic, etc.).
Manage day-to-day effectiveness study execution process with 3rd party vendors from end-to-end e.g. sales request, vendor intake, survey drafting (if applicable), analysis, report creation, and presentation
Synthesize measurement output and tell a comprehensive story
Support Manager of Campaign Measurement on advertiser and category-specific learning agendas & playbooks for Netflix
Consult with sales and advertiser clients on KPIs and make measurement recommendations that will help optimize their media plans on Netflix
Develop case studies from ongoing and completed analyses.

About you:

4-6 years in media measurement at a streaming, digital, or TV company
Dual TV/Video and digital experience is a plus
Expertise in effectiveness or causal measurement such as Sales lift, Brand lift, attribution models, matched market testing, media mix modeling, Multi-Cell testing, A/B testing
Self-starter with expertise in managing large-scale, complex projects
Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying
Loves to get into the weeds and can see the big picture
Open to innovating, challenging assumptions, and implementing better approaches
Knowledge of quantitative and qualitative methodologies
Understanding of the consumer’s voice and how to turn that into actionable insights
A strong business partner to other cross-functional teams and a leader who can prioritize multiple projects
Collaborates effectively and embraces differing perspectives and experiences to make better decisions
Experienced and at ease with diverse cultures and working in international environments
Experience with independent agencies and/or performance marketers a plus
Experience with conversion APIs, data clean rooms, or similar a plus

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top-of-market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $70,000 - $420,000.