Senior Paid Media, Social (TikTok, Meta) id-7373

We’re looking for a versatile Paid Social Media Campaign Manager to join our marketing team. The primary purpose of the campaign is to acquire new clients / brands.

Responsibilities

• Create marketing and social media campaigns and strategies, including content ideation and implementation schedules
• Strategically plan paid social advertising campaigns and effectively communicate a clear hypothesis and objective
• Clearly communicate to designers how to successfully execute on your creative brief and bring the vision to life
• Continually tweak and optimize campaign creative, copy, audiences, and buying tactics

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• Analyze performance data and provide analysis, interpretation and appropriate action plans based on what you find
• Collaborate with social media team members to create innovative social media campaigns
• Grow and expand company social media presence into new social media platforms, and increase presence on existing platforms including, TikTok, Facebook, Instagram
• Advanced understanding of ad-serving platforms, ad tagging, testing, buying online media and/or managing campaign budgets

Qualifications

• 3+ years of paid Social advertising experience
• 3+ years experience creating and executing ideas at an agency focused on lead generation
• Expert knowledge of Meta Ads Manager, Google Analytics, TikTok Ad manager
• BA/BS degree in Marketing, Business, Mathematics, Information Systems, Statistics, Economics or related discipline
• Ability to translate marketing objectives into clear creative strategies
• Understanding of digital marketing principles, specifically paid social best practices
• Strong communication skills (verbal and written) with the ability to confidently present concepts both to your team and to clients
• Track record of using analytics to provide strategic recommendations and drive growth for direct-to-consumer brands
• Solid understanding of marketing research and consumer psychology
• Ability to self-manage, juggle multiple projects and execute based on priority
• Positive attitude and ability to operate in a very rapidly changing environment with ambiguity
• Ability to effectively resolve problems and/or roadblocks independently as they occur, knowing when to escalate when necessary

Job Types: Part-time, Contract

Pay: $35.00 - $50.00 per hour

Benefits:

• Flexible schedule

Schedule:

• Choose your own hours
• Monday to Friday

Experience:

• TikTok Shop: 2 years (Preferred)
• TikTok Ad Manager: 2 years (Preferred)
• Meta Ads Manager: 2 years (Preferred)
• A/B testing: 1 year (Preferred)
• Paid Social Media Advertising: 3 years (Preferred)