Sr. Manager, Demand Generation id-7044

About Zapier

We're humans who simply think computers should do more work.

At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.

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Zapier is on a mission to make automation work for everyone. As we expand upmarket and deepen our focus on enterprise, we are looking for a Senior Demand Generation Manager to lead our Demand Generation and Lifecycle teams, driving high-impact campaigns that generate sales pipeline and revenue.

This role will be responsible for developing and executing full-funnel demand generation strategies, working closely with Sales, Product Marketing, Lifecycle Marketing, and Performance Marketing to fuel Zapier’s continued growth in the mid-market and enterprise space.

• Our Commitment to Applicants
• Culture and Values at Zapier
• Zapier Guide to Remote Work
• Zapier Code of Conduct
• Diversity and Inclusivity at Zapier

About You

• You are a demand generation leader with a strong track record of driving pipeline growth and 8+ yrs of experience. You know how to build and execute multi-channel marketing campaigns that engage the right audience and convert them into sales opportunities.
• You understand how to fuel a Sales-Led Growth  motion within a Product-Led Growth company. You’ve built Product Qualified Lead motions, leveraging email, in-product messaging, and behavioral signals to surface high-intent users and drive conversion at the right moment.
• You understand the power of automation and how it transforms marketing. You enjoy building workflows that improve efficiency, whether it’s optimizing lead nurture sequences, automating reporting, or streamlining campaign execution. You’re naturally curious about AI and emerging marketing technologies, always looking for ways to experiment with new tools and enhance your team’s day-to-day work. You know your way around marketing automation platforms, CRM systems, and AI-driven solutions, and you’re excited about how AI can reshape demand generation.
• You understand the full customer journey, from awareness to conversion to expansion. You have experience leading Account-Based Marketing (ABM) programs, working closely with Sales teams to engage high-value accounts. You also know how to optimize lifecycle marketing, ensuring leads move through the funnel with the right nurture strategies at each stage.
• You’re a data-driven marketer who thrives on experimentation. You use insights to test, iterate, and optimize campaigns, always looking for ways to improve conversion rates and increase efficiency. You partner with Revenue Operations to ensure accurate tracking and reporting on MQLs, SQLs, PQLs, pipeline, and revenue impact.
• You are a collaborative leader who can bring together teams across marketing and sales. You lead and mentor the Demand Generation and Lifecycle teams, fostering a culture of high performance, continuous learning, and innovation. While you won’t own paid media, you know how to work with the Performance Marketing team to align demand gen efforts with broader acquisition strategies.
• You are a clear communicator who can distill complex strategies into simple, actionable plans. Whether it’s leading a team meeting, writing a strategy doc, or sharing insights with leadership, you ensure stakeholders understand what’s working, what’s not, and what’s next.
• You thrive in fast-moving environments where priorities shift, new challenges arise, and opportunities emerge. You take ownership of your work, stay focused on business impact, and aren’t afraid to challenge the status quo to improve results.

Things You’ll Do

• Develop and execute demand generation strategies to drive qualified leads and pipeline for the Sales team, balancing PLG and SLG motions.
• Lead the Lifecycle Marketing team, optimizing nurture programs, conversion strategies, and retention efforts.
• Build and run Account-Based Marketing (ABM) programs, working with Sales and BDR teams to engage and convert strategic accounts.
• Partner with the Performance Marketing team to align on paid campaigns, ensuring they support demand generation and pipeline goals.
• Use data and insights to optimize performance, running experiments and iterating on campaigns to improve conversion rates and efficiency.
• Collaborate with Revenue Operations to ensure accurate tracking of MQLs, SQLs, pipeline contribution, and revenue attribution.
• Create a culture of experimentation, testing new approaches across email, ABM, webinars, content marketing, and lifecycle strategies.
• Lead and mentor the Demand Generation and Lifecycle teams, ensuring alignment, clarity, and execution against key objectives.
• Advocate for marketing’s role in revenue generation, ensuring demand gen efforts align with Sales and company-wide growth priorities.