Data Scientist, Marketing Insights and Analytics id-7171

Responsibilities

 

About the Team

The Marketing Data Science team, part of Marketing Insights & Analytics, is a critical business partner to Global Brand & Communications and Global Marketing. We bridge technical rigor with business strategy, delivering data science solutions that drive marketing efficiency and impact.

 

About the Role

You will join a team that is responsible for marketing revenue modeling, campaign measurement, and deep-dive analyses to uncover market opportunities. We focus on building, expanding, and automating data science capabilities, influencing top-line budget allocation and shaping TikTok's marketing strategy at scale.

 

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Responsibilities

- Bridge technical expertise with business needs by designing scientifically rigorous experiments and translating complex findings into actionable insights for non-technical stakeholders.

 

- Design, conduct, and analyze A/B experiments to optimize marketing campaign performance and guide strategic decision-making.

- Develop and maintain reporting dashboards and data pipelines to improve efficiency, enhance cross-organizational synergy, and streamline internal workflows.

- Partner closely with marketing and cross-functional teams (research, insights & analytics, product, operations) to improve internal tool alignment and automation.

- Define and implement key marketing measurement frameworks, proactively identifying opportunities to improve campaign effectiveness through data-driven insights.

- Develop audience targeting strategies based on data science methodologies to enhance marketing precision and impact.

- Develop knowledge of marketing strategy and experimentation best practices to expand analytical capability and business impact.

- Support marketing research by applying advanced analytics to answer critical business questions and uncover market opportunities.

- Influence stakeholders and drive impact without formal authority by leveraging data-driven insights and strategic recommendations.

 

Qualifications

 

Minimum Qualifications

- Experience applying scalable analytics solutions in a marketing or growth-related environment.

- Strong communication and presentation skills, with the ability to influence decision-making.

- Experience working with cross-functional teams, including engineering and product teams, to develop automated solutions.

 

Preferred Qualifications

- Familiarity with advanced marketing measurement techniques, such as attribution modeling, incrementality testing, and meta-analysis.

- Strong expertise in hypothesis testing, A/B testing, and causal inference methodologies.

- Proficiency in SQL and Python or R for data analysis and pipeline development.

- Experience designing, maintaining, and optimizing reporting dashboards and data pipelines.

- Proven ability to analyze metric movements, identify drivers, and derive insights.

- Experience working with non-technical stakeholders, translating data findings into strategic recommendations.

 

Job Information

 

[For Pay Transparency] Compensation Description (annually)

 

The base salary range for this position in the selected city is $140000 - $195000 annually.

 

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

 

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

 

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

 

For Los Angeles County (unincorporated) Candidates:

 

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

 

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

 

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

 

3. Exercising sound judgment.